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Success for Family Trails

September 9th 2014

International Award Success for Family Trails

A group of Northumberland museums is celebrating success in an international media competition thanks to a great new series of pocket-sized family trails.

trails_200Museums and Archives Northumberland, which incorporates Woodhorn Museum, Morpeth Chantry Bagpipe Museum, Hexham Old Gaol, and Berwick Museum and Art Gallery as well as Northumberland Archives, was delighted to learn of its success in the PocketMedia® Awards 2014 when it was declared overall Judges’ Choice in the international media competition as well winner of the Most Creative Design category.

The family trails were developed by the museums as part of a joint project to improve the experience of families. Keith Merrin, Director and Chief Executive of M&A Northumberland explained:

“We wanted to help visitors of all ages have fun exploring our museums and came up with the idea of the family trails. The trails had to be informative and interesting, but also user friendly, so a foldable, pocket-sized option was ideal!

“The result was 4 distinctly different trails highlighting interesting facts about each museum, and the consistent design makes them easily identifiable as part of a family of printed guides to our museums.”

Creative learning and engagement consultant Jenny Dockett and designer/ illustrator Daniel Weatheritt were the team behind the trails. Jenny said, “I really enjoyed exploring the museums looking for objects with interesting stories that might appeal to families." Daniel toured the museums with Jenny and found inspiration for his delightful illustrations.

sdc17243_smaller_for_website_142The trails were submitted into the competition thanks to encouragement from the company responsible for getting them printed. Adam Boothby, the Business Development Manager for Renegade Print Management Limited said,” I thoroughly enjoyed working on the project with the museums, Daniel and Jenny, and that I am over the moon that the family trails won not only the Most Creative Design Award but the overall Judges Choice Award. I think it is a fantastic achievement for the region, especially when you see other entries were from all over the world.”

The Awards which are sponsored by Z-CARD® Ltd, celebrate excellent design and creativity, and the delivering of clear messages in a compact format. The Most Creative Design category looks at how design has been used to enhance the impact of the campaign, catch the eye, and ensure the message stands out. With the Judges Choice, the panel look at all entries to decide the best overall PocketMedia® campaign taking into consideration all elements of the campaign including design, results and creative use.
Lynsey Porter, Head of Sales for UK & Ireland at Z-CARD® PocketMedia® Solutions, travelled from London to present the awards. She said, “With over 1,300 votes placed, this has been the most successful year for the PocketMedia® Awards so far and we can’t wait to launch it again in 2015. The awards are a great way to recognise the engaging, creative, and measurable elements that PocketMedia® adds to marketing campaigns and the standard of competition seems to get even higher every year.”

“The trails have exceeded our expectations,” said Keith Merrin “and they are already proving really popular with visitors of all ages. It’s a bonus to us to know that the industry think the team haven’t just done a great job in producing the trails, but the very best.”